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Chinouk Filique de Miranda

Kendrick Lamar - DAMN. United States Tour (Kung Fu Kenny) Hoodie, Spring 2017

"Bought because Kendrik Lamar is basically the GOAT, and this hoodie portrays that without having to add much. Plus, it was one of the first tour merchandise items that I found understated enough to not make you look like a groupie, but at the same time makes it clear what category of music you affiliate yourself with and what speaks to you."

Chinouk Filique de Miranda

Adidas Originals Hooded dress, Autumn/Winter 2008

"Had to save up for ages to wear this for my 17th birthday (haha): the first time I came across a 'girls version' of the hoodie. I don't wear it any more, but can't get rid of it either, probably because it was such an investment at the time, and it has a lot of sentimental value."

Chinouk Filique de Miranda

Carhartt, Anorak Camo Green/Carhartt Orange, c. 2011

"This was one of the first times I bought an oversized menswear hoodie, thinking it would be good for going out at night and feeling safe. In the end I liked the fit so much that since then I only ever buy men's coats/hoodies/sweaters."

Thijs Gouwerok

Shania Twain, NOW Tour Leopard hoodie, 2018

"I bought this Shania Twain hoodie at her concert on 11 October 2018 in Ziggo Dome, during the NOW tour. The design with the trademark Shania leopard print is based on the video clip 'That Don't Impress Me Much'."

Farida Sedoc

Hosselaer "Hairitage" Hoodie, 2015

"Hair plays a significant part in society when it comes to status and identity. It's a way to identify someone's social status in terms of age, death, ethnicity, fertility, gender, marital status, religion, social rank and wealth. The Ladies hoodie series portrays a variety of elaborate hair styles, together forming a matriarchal community called Freetown, by the artist Farida Sedoc also known as HOSSELAER." 

Emirhan Akın

Reflect, Remember My Name, 2018

"In 2017, a brand based in Istanbul called Reflect asked me to create a line that emerged from the urgent situation of displaced people from Syria who happened to live in Istanbul as refugees. One of the results was this hoodie, called 'Remember My Name'. On February 4, 2012, Mazhar Omar Tayyara, a young Syrian journalist-activist was killed during the Homs Massacre. One of the victims of the tragedy, Mazhar was recording himself before joining the protests and in one of them he said that he wants people to remember him and his friends. These profound words resonated with me for a long time and I wanted to dedicate this piece to him, in an attempt to keep his message alive. The long zipper that encloses the wearer's face represents the shroud in Islamic culture, which, in one way, stands for the all people who suffered and lost their lives during the civil war and, on the other hand, the others who remained blindfolded and silent."

Amy Wu

Thunderclap hoodie, 2019

"Thunderclap is a steganographic zine that camouflages the streets of Beijing. It piggybacks on fashion accessories to publicly distribute the suppressed writings of Chinese anarcho-feminist, He-Yin Zhen (1886-1920). The ribbons and embroidered patches contain translated English quotes taken from He-Yin’s essays and are nested around the QR code. When passers-by scan the code, they can download her original Chinese writing. The work is designed to be hidden in plain sight on the streets of Beijing by co-opting shanzhai fashion, the Chinese phenomenon that features nonsense English together with a QR code, as a covert system to publish sensitive knowledge originally destined to circulate within China."

Frieden Athletics

Frieden Athletics ‘Messenger of Peace’, 2019

"We designed this hoodie to stand for peace in a time that needs it most. The hood is a reference to the United Nations' iconic Blue Helmets, the peacekeeping force, and its base colors to the continents united by Olympism. With this hoodie, we are committing to a statement in making peace more visible in youthwear and in the world."

Maria Gil Mendoza

Suéter de jerga, Mexico, 2016

"My hoodie is brand-less. It was made by Mexican artisans in 2016, and it was purchased in the centre of Zacatecas, Mexico. In Mexico artisanal products often come with a negative social connotation, or are just seen as souvenirs. I have always loved crafts and my roots, especially since I moved to the Netherlands. Every time I wear it, all social or political differences disappear; it just reminds me of home. It’s like a hug, a hug from home."

Mohamed Chajid

The New Originals (TNO), Creatives are the new Athletes (CATNA) hoodie, purchased in 2019

"Hoodies create a sense of comfort, at least for me. It's just clothing, in the end. However, it does have meaning or value, so much climbing Maslow's hierarchy to the top, self actualization through creative activities. The statement on the back says it all: creatives are the new athletes; Virgil is the new MJ(23), Samuel Ross the new Tony Hawk and Daniel Arsham the new Ronaldinho."

Erik Groene

IFFR Green Hoodie, 2014

I've been a fan of the IFFR (Rotterdam International Film Festival) for years, and have a wardrobe full of their festival T-shirts. Mainly shirts that I was given as a volunteer. They're all great shirts, with variations on the IFFR tiger emblem. I got this hoodie from my girlfriend Lian, who worked for the festival's merchandising department in 2014. She was given a choice of anything from the collection and chose this hoodie, For me. Which was very sweet.

 

 If you would like to lend your hoodie for the duration of the exhibition and tell your story, please speak to a member of staff or email thehoodie@hetnieuweinstituut.nl with an image of your hoodie and a short explanatory text. Read more about the Open Call.